January 22, 2016
Why Your Business Needs a Responsive Web Design

Why Your Business Needs a Responsive Web Design

Mobile web surfing has gained ground over desktop web consumption for the past couple of years now.  A website that doesn’t support the wave of mobile visitors loses revenue. To cater to this new breed of potential clients and regular customers, a website with a responsive design is needed. Sites with a responsive design are created to automatically adjust to any screen display size. This adjustment allows website visitors the best viewing experience, regardless of the device they’re using. Below are some of the key reasons why a website needs a responsive web design:

1. Social media networks and blogs strongly support mobile UI.

A company that uses social media and blogging as part of its marketing campaign needs a responsive web design. As outlined by a recent study, roughly 55% of social media viewing now occurs using a mobile phone. A potential customer can quickly turn into a missed conversion opportunity with a non-responsive web design.

2. Responsive sites load faster.

Internet surfers, especially those on smartphones and are typically on the go, prefer to obtain information promptly. Responsive sites load considerably faster than a desktop site loading on a mobile gadget. The longer the potential client must hold out to access the website, the greater the probability they will look for information elsewhere.

3. Sites with a responsive design are set for present and future mobile units.

The reactive layout of a website is vital for the forward-looking company. A responsive design conveniently fits the screen sizes of a visitor’s current mobile device. It will even support future units that may become the “next big thing.”  How is this possible? A website with a responsive design instantly adjusts to fit SCREEN sizes, NOT device sizes.

4. Mobile-friendly websites perform a more effective job converting site visitors into clients.

Based on a study made by Google, 74% of online users who frequented a mobile-friendly site said they were likely to revisit the website later on. The study also revealed that 67% stated they were probably going to purchase a product or service through a mobile-friendly site.

5. Sites that are not ready for mobile use get a negative reputation.

In the same study made by Google, 48% of internet users expressed disappointment when landing on websites that were not mobile-friendly. That same percentage revealed that if a site didnt work efficiently on their mobile phones, they felt like the company didnt value their business. In addition, 36% believed their time had been spent poorly, and 52% pointed out that a bad experience could make them less inclined to connect with a company even if it features impressive local SEO content.

6. Mobile websites outperform static sites in various search page results.

Google is constantly searching for ways to enhance the user experience locally and internationally, such as with Chicago UX. The search engine giant prefers mobile websites over fixed sites due to a better user experience and speedier loading time.

7. Companies with static websites risk looking outdated.

Having a site that is hard to navigate using a mobile gadget will likely make the company look run-down or antiquated. Its comparable to a storefront on a brick-and-mortar building that the workers failed to maintain.These reasons can help any company make an informed decision on whether to update the site to adopt a responsive design.