March 15, 2016
Tips on Using Real-Time SEM Data in Your Marketing Strategies

Tips on Using Real-Time SEM Data in Your Marketing Strategies

Internet marketing today is dominated by data. Local SEO experts predict this data domination will increase further, and for the right reasons. From massive data to real-time data and every little thing in between, online marketers have more understanding of data-led decision-making   than in the past. The hurdle that marketing organizations now face is figuring out how to make maximum (or in some instances, any) utilization of the wealth of fresh data at hand.

Real-Time Data and Marketing

Definitions can vary, but real-time data is everything that opens up for use immediately after a data collection. Real-time marketing means the capability to utilize the latest details and trends to create or use a new marketing strategy. It's this ability to work with the latest and (as close to) real-time data to produce supplemental gains which are at the center of real-time marketing.

Real-Time Data via Google Analytics

When talking about data, particularly regarding digital marketing, it's nearly impossible not to mention Google.The internet is comprised around 60 trillion individual pages – a number that continuously grows. As it stands, the index of Google constitutes over 100 million gigabytes of data. This extensive information fuels the biggest data entity, which is Google. This makes Google Analytics real-time data valuable.

With Google Analytics real-time data, it is possible to check out and observe the:

  • Number of people on a particular website at the moment
  • Page view per minute (with 60-second delay)
  • Page view per second (with a 15-second delay)
  • Leading active pages of the site
  • Top keywords· High social traffic
  • Top referral sites

Just by reviewing the real-time data, a marketing team can customize advertising messaging and merchandise offering. This can grow to be a lot more efficient when data sets are incorporated.For instance, a web-based retailer can set rainy day merchandise ranges more conspicuously on the website, targeting the top current user locations and merging real-time weather conditions to evaluate present rain levels.

Real-Time Data via Twitter Trends

Many of the most distinguished purposes of real-time data for marketing gains are via Twitter.The immediacy of usage of real-time info and micro trends lead to robust marketing strategies.To use Twitter Trends for real-data gathering, go directly below the brief bio on the handle’shome page. By default, the microblog social network presents tailored trends features determined by the profile data. This can be adjusted to target specific regions and more.

The marketing team can also obtain longer trend data unique to the brand´s profile. This is important to optimize and reiterate highlights, interaction, perceptions, brand profile visits,mentions, and new followers. Through Twitter, is possible to:

  • Check out events and activities at the moment
  • Monitor future endeavors on Twitter
  • Sort activates by event types, dates, and regions
  • Organize and schedule real-time social marketing and engagement

The best part about Twitter Trends is that this feature is simply the starting point.

Real-Time Data via Google Trends

By using Google Trends, the marketing team can access real-time data and retrospective information to enlighten and steer the brand’s marketing efforts. It’s possible to delve into single keywords, evaluate and compare keyword alternatives, and dissect trend data for particular channels or platforms, such as YouTube.To initiate this real-data gathering, the team can visit the local Google Trends and look for patterns using the hamburger menu at the top. From there, access latest trends for a sound opportunity marketing.Real-time data gathering tremendously helps in a teams local SEO and SEM marketing efforts.